If presented in a proper manner, planograms tend to urge customers to purchase OTC drugs.Ĭosmetics is another field which can utilize planogram to improve sales. These types of drugs are used by customers in everyday life. By using a planogram the OTC category drugs can be placed on the shelf to attract customer attention and improve impulse sales. If we ignore this possibility we are ignoring the possibility to improve sales. Some OTC categories such as first-aid, eye care, and smoking cessation products, etc. But, by doing so the possibility to improve the front-end sales is drastically decreasing. The pharmaceutical industry tends to concentrate more on back-end sales of medicinal products which can be purchased with a prescription. Let us discuss how these industries will be benefited by using planograms. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also. Planograms are frequently used in the food and beverage industry. Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |